Insight from a privacy and security CEO

Posts tagged ‘Advertising’

We All Work for Google

I woke up this morning and realized that I now work for Google guess what, you do too! I hear Google is a great place to work but I don’t want to work for Google. And, I surely don’t want to be a pitchman for them. Google announced their plans to now use people’s profiles, pictures and comments that are posted in the various Google tools to endorse products and services. Your picture could end up in the inbox of someone you don’t even know to help them increase their ad revenue. They even came up with a very “Politically Correct” name for the new program, “Shared Endorsements”.

This trend of companies making their users and their data “their product” is really concerning to me. Based on the premise that consumers are more apt to purchase a product or service that someone else has endorsed, and fueled by Google’s relentless focus on making their corporate profitability more important than people’s privacy, they are continuing to follow in the government’s footsteps and overreach into people’s lives. This is another shot across the bow of our digital privacy! It can expose people to personal consequences that they never signed up for. For example, what happens if people saw the below ad? My friends know that I like to get out for a round of golf . I like to use Titleist clubs. Do I need to see something like this show up in people’s inboxes or across their browser so that Google can make more money? NO!

Endorsements